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Rajasthan Jewellers by Place Design Studio

Architecture

11-12-2025

Photographer : Shilpa Gavane - Visions of Space

Text provided by Architect

The Rajasthan Jewellers showroom on Sindhu Bhavan Road in Ahmedabad is a testament to the brand's elegant and timeless creations. The design, conceptualised as "Jewels on Earth," creates an envelope that harmoniously integrates a rich material palette and orchestrated lighting to showcase the intricate craftsmanship of each piece from their collection. The spatial experience embodies this identity through the use of materials such as semi-precious stones, including malachite, red jasper, and lapis lazuli, combined with Valsad teak wood and various brass finishes, which add an arty touch and earthy warmth.
 
The showroom is organised linearly into four clusters: a changeable display area at the entrance, followed by the silver collection, the gold collection, and cabin areas at the rear. Spaced throughout the showroom are lounge areas designed to provide customers with leisurely exploration. Partition spaces of varying heights, dividing them with strategically placed openings that maintain a seamless flow and create visual intrigue. Protruding low-height ledges act as counters for individual customer interaction, side tables in the lounge areas, and connections between display counters and the walls. All furniture elements are custom-fabricated to respond to the showroom’s evolving needs. The language is derived from a choreographed customer flow, resulting in soft angles at the ends of counters.

Ahmedabad,Gujarat,India

Architects : Place Design Studio
Area : 1790 sq. ft.
Year of Completion : 2025
Website : https://placedesignstudio.in/

Entrance announced by brass accents of Rajasthan Jewellers by Place Design Studio

The entrance features a preview of the design narrative with ledges overlaid with semi-precious stones and brass wall units. The walls serve as canvases for displays, with one side featuring conventional displays and the opposite side curated as an art wall. Brass wall display units with soft, rounded edges, adorned with semi-precious stones - red jasper, malachite, and lapis lazuli, in the background, create a vivid contrast that enhances the visual appeal of the collection. Semi-precious stones reminiscent of jewellery materials are used sparingly but effectively. Brushed brass is used extensively for framed display and as pedestal bases. Beaten brass is used to envelope the cash counter. The earthy tone of Valsad teak wood, used for countertops and shelves, acts as a grounding element. The beige terrazzo floor, embedded with brass inlay, relates to the furniture and ties together the flow of the space. The upholstery of chairs and sofas is a muted grey that blends into the design.


Overall view of the showroom of Rajasthan Jewellers by Place Design Studio


Changeable display for preview of Rajasthan Jewellers by Place Design Studio


Partition delineates changeable display and lounge space of Rajasthan Jewellers by Place Design Studio


Semi- precious stone ledges, side tables, and counters pop out from the display wall of Rajasthan Jewellers by Place Design Studio


Lounge area set against striking wall display of Rajasthan Jewellers by Place Design Studio


Terrazzo flooring with brass motif of Rajasthan Jewellers by Place Design Studio


Malachite ledge accents the lounge space


Selling counter of Rajasthan Jewellers by Place Design Studio


Illuminated silver jewellery counter featuring pearl-inspired lighting of Rajasthan Jewellers by Place Design Studio

A critical element of the immersive experience is the lighting design. The false ceiling, with its concave craters and pearl-like inserts, evokes floating gems, transforming the space into a gallery. The light pockets are thoughtfully placed to highlight key visual nodes. A cluster of pearls suspended above the circular counter serves as a focal point, while pin lights around the ceiling structure create varied light intensities throughout the space. Focus lighting is cleverly concealed within furniture and brass frames, obscuring the source and illuminating the collection.


Cash Counter of Rajasthan Jewellers by Place Design Studio


Jewellery Trial Lounge of Rajasthan Jewellers by Place Design Studio


Gold Display Counter of Rajasthan Jewellers by Place Design Studio


Brass wall units and semi-precious inlaid shelves spotlight jewellery of Rajasthan Jewellers by Place Design Studio


Jasper ledge frames the view to the gold counter


Immersive artistry combining retail experience at the gold jewellery display of Rajasthan Jewellers by Place Design Studio

The design of Rajasthan Jewellers’ showroom seamlessly merges artistry with retail, offering a space that elevates both jewellery and experience. By reimagining the showroom as a gallery, Jewels on Earth transforms jewellery display into a narrative of craft and sophistication. The result is an immersive environment where luxury is grounded in art.


Puja space complementing arching upper storey entrance of Rajasthan Jewellers by Place Design Studio


Dusk light exterior view of Rajasthan Jewellers by Place Design Studio


A glimpse of the inside narrative at the entrance of Rajasthan Jewellers by Place Design Studio


Plan of Rajasthan Jewellers by Place Design Studio


Reflected ceiling plan of Rajasthan Jewellers by Place Design Studio


Material Palette of the showroom of Rajasthan Jewellers by Place Design Studio


Isometric view of north wall of Rajasthan Jewellers by Place Design Studio


Isometric view of art wall of Rajasthan Jewellers by Place Design Studio



Tags
architecture
2025
india
gujarat
ahmedabad
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